WHO WE ARE

NOT A BRAND. JUST A STORY.

How it was born SUPERSTARS:

It was the early 2000s. The phones were small, indestructible Nokias, without cameras (or with a resolution that only Superman could decipher), and we always met in the same place: in front of the legendary Peace Bar .
No iPhone, no Blackberry, no social networks.
No group photos posted, no stories to tag. Just the four of us, and our chats around Rome. We always met at the same time, in the same corner of the city. Our little oasis within the Roman nightlife, the perfect one: not too chaotic, not too "on display." They were the slightly hip places, as we say, where every night there was a new story to tell.

And we made friends Really , looking into each other's eyes, talking. No algorithm decided who you were. We were creative, a little crazy, and we loved making up stories: one night we were astronauts on vacation, the next we were coconut hunters in the Amazon. There was the time of the chef returning from a mission on a sultan's yacht...
Yes, we were idiots. But with style.

And it is precisely from that free and slightly unconventional spirit that something was born that is still incredible to us today: SUPER .

The name comes from a unique mix: from those fictional stories of Little Italy, full of names like Paul, Franky, Tommy, Sammy, Johnny... common names, but always linked to extraordinary characters. Those Roman nights, filled with new acquaintances and new connections, made us realize we wanted to create something special.
And what's more special than a star ?
Or better yet… of a SUPERSTAR !

In 2002, almost for fun, we created the first prototypes: Super Pauly, Super Franky, Super Tom. We printed them on construction tank tops and on that legendary melange one-piece with snap buttons—the "super-goofy," so to speak. Once used by the military for cold nights on duty… we transformed it into something cool.
Here's the stroke of genius: we used those gangster names only on women's clothing .
Goodfellas style, but with a feminine and irreverent twist.

We are children of the 80s, of the generation of Paninari . We knew well what it meant to belong to a style, to an idea. Every detail mattered: from the sock to the jacket. And even though the years have passed, that desire to give meaning to what we wear has remained within us.

Today, fashions seem to no longer exist, everything mixes, everything passes. But we wanted to bring back a little bit of meaning in what you wear.

So, back then, we made a few hundred songs to give to friends. And boom: they sold out. Naturally, they were immediately copied and re-released with inferior materials. We, who hadn't recorded anything (because for us it was a game, a memory, a moment), decided to stop.

But today, in 2025, the time has come to to start again .
With more awareness.
With more heart.
With more style .

This is how it was born SUPERSTARS , a project that wants to tell that story, but with a new soul:

Unique and in limited edition ,
We want every SUPERSTARS item to make you feel good, comfortable, happy.
That represents you.
Tell me something about yourself.
And maybe, every time you wear it, you remember that you too have a story to tell.

Because you too are, and always will be, a SUPERSTAR .

Who we really are

We have been operating in this sector for over 30 years and have collaborated with Italian, American and European brands through retail, production and accessory partnerships.

We began as retail specialists between the late 1990s and early 2000s. Then, with the advent of technology, we moved increasingly towards the online world.

Today we are specialists in Fitness & Streetwear clothing.

We guarantee worldwide shipping with delivery times that may vary depending on the location, from 48 hours to 10 working days.

Our main focus is on product quality, which must be rigorous, and on fit, which we check from time to time before starting production of a product.

SUPERSTAR is our flagship and we want it to remain an Exclusive Brand for those who wear it.